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An introduction to the Market Mapper tool available free of charge from Statistics New Zealand. What is Market Mapper? A visual tool that enables businesses to drill down into any area of New Zealand and profile individuals, households or families living in a chosen area.

This video, screen-captured with accompanying commentary, steps viewers through the (pretty easy) processes required to use the Market Mapper software on the Statistics New Zealand website.

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June 2nd, 2010 | Comments: 0 | Channel: Market Research
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